Nathan 
There are lots of different ways you can promote your website. Below are four methods you might be interested in trying.
1. Short Video Marketing
Short video marketing is exactly what it sounds like. It consists of creating short videos that you market across platforms. For example, you’ll create one or two videos before uploading them to a few websites.
The purpose of creating these short videos will be to generate traffic to your website. You’ll want to include a link within your video. This link will lead to your website. Also, include your site’s link within the description of the video.
As for what kind of video content you should be creating, create content related to your business. You can make videos directly about your business or anything related and/or relevant to it. For example, lets say you run a restaurant. You can create videos about your restaurant, and you can create videos such as:
- How to cook specific recipes
- Industry news
- Funny videos that “only restaurant or restaurant staff will get”
The list goes on. Just keep things relevant. If you’re having trouble coming up with ideas, then simply make a list of ideas and keep adding to it daily. Even if it’s only one idea daily you can come up with, before you know it you’ll have a ton of video content ideas.
After you create a video, upload it to the following platforms:
- TikTok
- Facebook (Reels)
- YouTube (Shorts)
A few tips to keep in mind:
- Keep videos under 3-4 minutes
- Include your site’s link in the description/captions
- Include website link either at the start of your video or at the end
That’s all there is really to it. The above tips is basic stuff. But guess what? They work, and they work very well.
2. Discord
This popular voice and chat platform can be used to promote your site. You can join communities that are relevant to your website’s niche. Be as active as you can be and follow each community’s guidelines in regards to promoting your website/business.
You can also build your own community. Once you start gaining members, you can start promoting your site. Building a community takes a bit of effort, but it is worth it.
3. Facebook: Groups & Pages
Facebook allows you to create groups and pages. To make the most of it, you’ll want to start a group centered around topics that your website covers. You’ll also want to create a Facebook Page specifically for your website.
Not only should you start your own Facebook group, but be sure to join several popular groups that fall within your website’s niche. Be active, but don’t post links back to your website. By being active, you’ll increase the odds of people in the group clicking on your profile, which then increases the odds of them clicking on your site’s link, which should be clearly visible on your Facebook profile/page.
4. Medium
Let’s not forget about Medium. The site can be used in several different ways, all with the purpose of driving traffic to your site. All you have to do is:
- Create articles around your website’s niche
- Include a link to your website within your articles
- Include a link to your site within your bio
- Encourage people to join your email list
- Promote your site to your email subscribers from time to time
One of the best things about Medium is you can grow a following. The more followers, readers and subscribers you get, the higher the chances are that people will visit your website from Medium.
Final Thoughts
If you’ve been struggling to get traffic to your site or you’re looking for different ways to promote your site, then give the above four methods a try. Who knows, you could end up getting some decent traffic in the short and/or long-run.
